Many businesses and organisations think that their brand begins and ends with their logo. They often don’t even have a Brand Code, yet they expect their brand to work for them. With so much competition out there, they can’t afford to overlook the first, most vital step in brand development – a step that determines whether they will be just spending their future marketing dollars or investing them.

This BWN presentation will also reveal whether you are left branded or right branded.

Lucinda Edwards from Copyright Agency Limited will busting some common myths surrounding copyright – including the assumption that all internet material is free. She will also discuss recent developments in the copyright world including the Google Book Settlement and Resale Royalty developments.