Coming up with really good Instagram captions can be hard. Really hard. I still struggle with writing captions for Instagram and I’m a social media manager. We all know that Instagram is a visually-dominant platform, but you can’t let your captions become an afterthought.

Why is a good Instagram caption important?
While your image is an incredibly important value within Instagram, your caption could be the key to your post being seen by more people. The new algorithm tends to favour posts that get a lot of engagement. When a post receives a tonne of likes, comments, and tagging – this signals to Instagram that it’s high quality content that other users might want to see to.

How to write a good Instagram caption
So, what does a good Instagram caption look like?

Simply put, it needs to provide context, add personality and inspire your followers to take action. Whatever your goal, you need to be seen as adding value – ask yourself these questions:

– How are you adding value to your audience?
– How are you adding value to your post?
– How are you adding value for your brand?

One of the biggest reasons people have trouble writing captions is because they try to do it on the fly, which definitely isn’t ideal. A much better approach, is to schedule your posts in advance and taking the time to write (and rewrite!) your captions when you’re in a creative mood. You could try using a scheduling tool like Hootsuite or Buffer: Social Media Management Platform.

Brand Voice
Aside from the obvious tips on using proper grammar and spelling, one of the most important parts of any good caption is your tone of voice. Your Instagram captions should sound and feel like the rest of your marketing channels.

When defining your brand’s voice, think about questions like:
– Will you brand use abbreviations like WTF or LOL?
– Will you use emojis? 🤔Is your brand voice funny and playful, or is it more educational and informative?

There is nothing more off putting than a brand with no personality. #dontbeboring

To emoji or not emoji? 🤷
You can use emojis to add personality to your caption. You can insert them into the beginning of your caption to catch the eyes of your followers with a bit of colour, so they want to click more or you can replace whole words with emojis.

Everyone loves a good emoji 👍 so even adding an emoji to the end of your caption is inviting. 😍

This is a big one guys, tagging the handles of other Instagram users is an easy way to share the Insta love and build on partnerships. If you are using someone else’s image, please make sure you tag them, your followers will potentially follow them as well. Remember, that other brands on Instagram could tag you too!

#How many do you use? #Where do you put them? #How do you come up with them?

A hashtag is searchable text!
That’s the simplest explanation on why we use hashtags.

Instagram has a rule that a maximum of 30 hashtags can be used on an individual caption, but that doesn’t mean you have to use all 30! Make sure your hashtags are relevant to your brand, your caption and your purpose. You also want to make sure your post doesn’t look to spammy, so either create a few lines between your caption and hashtags by using full stops … on separate lines. Or you can add the hashtags immediately to your first comment. There’s no evidence which concept is better for engagement, so it’s purely opinion based on which one you like best.

For some inspiration on hashtags, check out Display Purposes –

Now what?
So you have written a great caption, but what do you want your audience to do with it. Hit the like button and keep scrolling? Nope! You obviously want them to engage with your post – so that means you need a call to action. Whether it’s as obvious as “Sign up to the link in our bio” or “Download our eBook” or as simple as “What do you think? What’s your favourite?”

A call to action will bring engagement to your post.

So what are you waiting for? Start scheduling, writing and rewriting your Instagram captions so your audience can see the value in your commentary and engage with your brand. #nailinstagramcaptions

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